PRINT - Regional Ads, OLD Daley Catering

We were feeling a little nostalgic recently. It'll be five years this season since Winter Dining began at the historic Crooked Lake House in Upstate New York. Winter Dining is basically a pop-up restaurant hosted by Old Daley Catering. It's an 8-10 week run offering gourmet comfort food to locals, regional skiers and winter travelers in Capital District of New York.

Upstate Pictures has always had a particular attraction to the food business. When producing food you better know your clientele. Likewise, targeting your audience is equally important as the message your business is trying to convey. Designing smart, effective advertising that connects quickly and meaningfully to your audience is critical for achieving the best possible ROI.

The people at Old Daley Catering had worked hard to transform their new business model from the landmark restaurant it was born out of into the modern, multifaceted food service group it is today. Equally they wanted to change their public image to reflect that vision. I was happy to help ;-)

The print ad samples here were published in regional media magazines as part of a major, ongoing media campaign created by Upstate Pictures for OLD Daley Catering.

P.S. "we miss you guys..."

concept;
design;
layout;
photography;

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