VIDEO/PHOTOGRAPHY - Family Farm, Icelandic Lamb
While working with Icelandic Lamb we had the immense pleasure of meeting the clan at Bjarteyjarsandur; a family owned and operated farm located at the far end of Hvalfjordur, Iceland.
We eat their food and heard their stories. And at the end of summer we joined them in Réttir (translates; the gathering). It’s a huge tradition with Icelandic sheep farmers observed for centuries and has continued to this very day.
It was part of a larger media production project, but serves as an amazing demonstration that with the right planing and professional services any business can develop amazing content that will yield outstanding ROI for years.
Beyond any doubt, digital photography is the most cost effective content being produced for any business. The range of usage covers the digital spectrum from one end to the other. When done well, every picture can tell a story while conveying a desire for your product.
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This FAMILY FARM gallery here was created by Upstate Pictures for Icelandic Lamb while producing their media library. It was shot in conjunction with a larger production where we visited sheep farms in throughout Iceland. These productions included on-camera interviews, B-roll and digital still photography.
The following video offers a small sample of what can be achieved with this kind of production. The key to remember is that it's an investment in telling your story, which is the story of your business.
The results of the campaign from this production have raised the Icelandic Lamb profile to a whole new level. These photos and videos have already been used in blogs, websites, social media channels and print ads.